Step 1: Plan Your Bundles
Before you dive into building bundles in Shopify, start with a clear plan. Decide which products naturally go together or complement each other. For example, if you sell skincare, a cleanser, toner, and moisturizer could make a perfect bundle. For gift stores, think about curated sets that make thoughtful presents. Consider pricing too—bundles should feel like a good deal compared to buying items separately.
Step 2: Choose the Right Shopify App
Shopify doesn’t have a built-in bundle feature, so you’ll need a Shopify Bundle Builder app. Look for one that allows:
- Mix-and-match bundles so customers can create their own combinations.
- Fixed or dynamic pricing to offer discounts for bundles.
- Inventory tracking so you never oversell.
- Mobile-friendly design to ensure a smooth experience on all devices.
Popular apps make the process simple and intuitive, saving you time and ensuring your bundles look professional.
Step 3: Set Up Your Bundle
Once you’ve chosen an app, it’s time to create your first bundle:
- Select the products that will be part of the bundle.
- Choose pricing rules—decide whether it’s a fixed price, a percentage off, or a discount for adding more items.
- Decide on bundle limits—for example, allow customers to choose 3 out of 5 items.
- Add images and descriptions—make it visually appealing and explain the value of the bundle.
Make sure the bundle looks clean on your product page and clearly communicates why it’s a better deal than buying products individually.
Step 4: Test Your Bundle
Before publishing, test your bundle as a customer would. Add items to the bundle, check that pricing updates correctly, and ensure inventory adjusts properly. This helps avoid mistakes that could frustrate shoppers or create manual work for you.
Step 5: Promote Your Bundles
A bundle won’t sell if no one sees it. Feature bundles on your homepage, add them to marketing emails, and highlight them on social media. Use phrases like “Save 20% when you buy this set” or “Create your perfect bundle” to catch attention.
Conclusion
Creating product bundles in Shopify is a powerful way to boost sales, increase average order value, and enhance the shopping experience. By planning bundles carefully, using the right app, setting up bundles thoughtfully, and promoting them effectively, you can turn ordinary product listings into irresistible offers. Start small, test what works, and gradually expand your bundle strategy to maximize results.
With the right approach, Shopify product bundles can become a key part of your store’s growth strategy—making shopping easier for your customers and more profitable for your business.